Asaleo Care is a leading personal care and hygiene Company that manufactures, markets, distributes and sells essential everyday consumer products across the Feminine Care, Incontinence Care, Baby Care, Consumer Tissue and Professional Hygiene product categories. Some of the Company's brands have been in the market for over 60 years and its products are used daily in households and businesses across Australia, New Zealand, Fiji and a number of countries in the Pacific. 

At Asaleo Care, our purpose is 'to make it easier for hygiene, health and wellbeing to be part of everyday life".  Our portfolio of market-leading brands includes Sorbent, Handee, Purex, Libra, Treasures, Deeko, Viti and Orchid, as well as an exclusive licence agreement with SCA for the global brands TENA and Tork. To find out more about our brands, click here. 

Our name ‘Asaleo Care’ is inspired by the flower azalea, which in some cultures means womanhood, and when given symbolises ‘take care of yourself for me’. What sets us apart is a very strong ethos of taking care. Taking care, is at the heart of what we do.

We take care of each other, our consumers, internal and external customers, communities, shareholders and the environment. Caring means listening deeply, understanding our stakeholders needs - now and in the future, developing solutions and products to meet those needs, and always delivering value to you in your daily lives.

In our approach to 'taking care' we embrace three values - Pride - Integrity - Courage. Learn more about our values.