About Asaleo Care

Asaleo Care is a leading personal care and hygiene Company that manufactures, markets, distributes and sells essential everyday consumer products across the Feminine Care, Incontinence Care, Baby Care, Consumer Tissue and Professional Hygiene product categories. Some of the Company's brands have been in the market for over 60 years and its products are used daily in households and businesses across Australia, New Zealand, Fiji and a number of countries in the Pacific. 

At Asaleo Care, our purpose is 'to make it easier for hygiene, health and wellbeing to be part of everyday life".  Our portfolio of market-leading brands includes Sorbent, Handee, Purex, Libra, Treasures, Deeko, Viti and Orchid, as well as an exclusive licence agreement with SCA for the global brands TENA and Tork. To find out more about our brands, click here

Our name ‘Asaleo Care’ is inspired by the flower azalea, which in some cultures means womanhood, and when given symbolises ‘take care of yourself for me’. What sets us apart is a very strong ethos of taking care. Taking care, is at the heart of what we do.

We take care of each other, our consumers, internal and external customers, communities, shareholders and the environment. Caring means listening deeply, understanding our stakeholders needs - now and in the future, developing solutions and products to meet those needs, and always delivering value to you in your daily lives.

In our approach to 'taking care' we embrace three values - Pride Integrity Courage. Learn more about our values. 

Our history:

  1. 1932

    British Australian Paper Company is registered

  2. 1951

    Deeko registered as a business

  3. 1952

    Sorbent is first launched in Australia

  4. 1954

    Purex is first launched in New Zealand

  5. 1956

    Bowater Corporation acquired British Australian paper Company and in 1959 forms a joint venture with Scott Paper Company

  6. 1956

    Sorbent becomes the first toilet tissue to advertise on Australian television

  7. 1966

    Handee first produced in New Zealand

  8. 1976

    Treasures diapers launched in New Zealand

  9. 1978

    Bowater Scott forms a joint venture with Mölynycke (subsidiary of SCA at the time)

  10. 1995

    Carter Holt Harvey acquires Bowater Tissue Australia

  11. 2004

    SCA acquires the Carter Holt Harvey Tissue business

  12. 2006

    Tork first released and fully integrated by 2007

  13. 2012

    PEP acquires a 50% interest in SCA Hygiene Australasia

  14. 2014

    Asaleo Care is listed on the Australian Securities Exchange (ASX:AHY)

Today, Asaleo Care has eleven manufacturing and distribution facilities throughout Australia, New Zealand and Fiji, and employes approximately 1,000 people.