About Asaleo Care

Asaleo Care is a leading personal care and hygiene Company that manufactures, markets, distributes and sells essential everyday consumer products across the Feminine, Incontinence and Baby Care, Consumer Tissue and Professional Hygiene product categories. We have a proud heritage of more than 60 years and every day, our products are used in households and businesses across Australia, New Zealand and the Pacific Islands.
Care, comfort and confidence every day is our purpose. Our portfolio of market-leading brands includes Libra, Handee Ultra, Purex, Sorbent, Treasures, Deeko, Viti and Orchid, and global brands TENA and Tork through an exclusive licence agreement with Essity. To find out more about our brands, click here.
We demonstrate a difference through market-leading product innovation such as new product features, packaging and marketing that adds value for our customers and consumers.
We maintain an intense focus on delivering the best quality, value and benefit for our customers and our consumers.
We are guided by our values - Pride - Integrity - Courage. We know we are successful when we exceed our customers and consumers expectations and we create a workplace where our people perform at their very best, every day.
Our history:
- 1932
British Australian Paper Company is registered
-
1951
Deeko registered as a business
- 1952
Sorbent is first launched in Australia
- 1954
Purex is first launched in New Zealand
- 1956
Bowater Corporation acquired British Australian paper Company and in 1959 forms a joint venture with Scott Paper Company
- 1956
Sorbent becomes the first toilet tissue to advertise on Australian television
- 1966
Handee first produced in New Zealand
- 1976
Treasures diapers launched in New Zealand
- 1978
Bowater Scott forms a joint venture with Mölynycke (subsidiary of SCA at the time)
- 1995
Carter Holt Harvey acquires Bowater Tissue Australia
- 2004
SCA acquires the Carter Holt Harvey Tissue business
- 2006
Tork first released and fully integrated by 2007
- 2012
PEP acquires a 50% interest in SCA Hygiene Australasia
- 2014
Asaleo Care is listed on the Australian Securities Exchange (ASX:AHY)
Today, Asaleo Care has 15 manufacturing and distribution facilities throughout Australia, New Zealand and Fiji, and employes approximately 700 people.