About Asaleo Care

Asaleo Care is a leading personal care and hygiene Company that manufactures, markets, distributes and sells essential everyday consumer products across the Feminine, Incontinence and Baby Care, Consumer Tissue and Professional Hygiene product categories. We have a proud heritage of more than 60 years and every day, our products are used in households and businesses across Australia, New Zealand and the Pacific Islands.

Care, comfort and confidence every day is our purpose.  Our portfolio of market-leading brands includes Libra, Handee Ultra, Purex, Sorbent, Treasures, Deeko, Viti and Orchid, and global brands TENA and Tork through an exclusive licence agreement with Essity. To find out more about our brands, click here

We demonstrate a difference through market-leading product innovation such as new product features, packaging and marketing that adds value for our customers and consumers.

We maintain an intense focus on delivering the best quality, value and benefit for our customers and our consumers.

We are guided by our values - Pride Integrity Courage. We know we are successful when we exceed our customers and consumers expectations and we create a workplace where our people perform at their very best, every day. 

 Learn more about our values. 

Our history:

  1. 1932

    British Australian Paper Company is registered

  2. 1951

    Deeko registered as a business

  3. 1952

    Sorbent is first launched in Australia

  4. 1954

    Purex is first launched in New Zealand

  5. 1956

    Bowater Corporation acquired British Australian paper Company and in 1959 forms a joint venture with Scott Paper Company

  6. 1956

    Sorbent becomes the first toilet tissue to advertise on Australian television

  7. 1966

    Handee first produced in New Zealand

  8. 1976

    Treasures diapers launched in New Zealand

  9. 1978

    Bowater Scott forms a joint venture with Mölynycke (subsidiary of SCA at the time)

  10. 1995

    Carter Holt Harvey acquires Bowater Tissue Australia

  11. 2004

    SCA acquires the Carter Holt Harvey Tissue business

  12. 2006

    Tork first released and fully integrated by 2007

  13. 2012

    PEP acquires a 50% interest in SCA Hygiene Australasia

  14. 2014

    Asaleo Care is listed on the Australian Securities Exchange (ASX:AHY)

Today, Asaleo Care has eleven manufacturing and distribution facilities throughout Australia, New Zealand and Fiji, and employes approximately 1,000 people.