Our Purpose and Values

Our Purpose:

Guided by Our Vision to be the leader in personal care and hygiene in Australasia, and driven by Our Purpose of Care, comfort and confidence every day, we aim to:

  • ​Differentiate our offering through:
    • innovation driven by consumer insight
    • a guarantee of the highest quality products and services
    • environmental and Corporate Social Responsibility (CSR) leadership
  • Deliver world-class planning and processes that offer speed-to-market, inventory flexibility, high quality standards and rapid customer response
  • Engage exceptional people through:
    • ​Safety first approach
    • Leader-led accountable culture
    • Aligned and collaborative teams
    • Attraction of talented people learning, growing and being rewarded

Our Values:

We know we are successful when we exceed the expectations of our customers, consumers and shareholders and we create a workplace where our people perform at their very best every day. ​